Looking for unique experiences in Madrid? Discover why Espacio Iberia 2025 is a must-visit destination for aviation lovers and curious travelers alike.
Madrid’s cultural scene just got a major upgrade with the return of Espacio Iberia in its fourth edition. Located in the iconic Serrería Beñga building in the heart of Madrid, this immersive brand experience offers something truly special for aviation enthusiasts and anyone curious about the world of flight. As an av-geek myself, I can confidently say this Madrid attraction exceeded every expectation.

- What is Espacio Iberia Madrid?
- Iberia Gastro: Business Class Dining Experience on the Ground
- Flight Simulator: The Ultimate Aviation Experience in Madrid
- Connecting Talent: Cultural Talks and Conferences
- Iberia’s New Business Class Seats: A Glimpse into the Future of Flying
- Interactive Gaming: Earning Avios Points While Having Fun
- Iberia Store: Your Madrid Travel Hub
- Planning Your Espacio Iberia Madrid Visit
- Beyond Aviation: A Complete Madrid Cultural Experience
What is Espacio Iberia Madrid?
Espacio Iberia transforms the historic Belgian Serrería Cultural Space into an interactive aviation wonderland where visitors can experience everything from piloting aircraft to testing Iberia’s latest innovations. Running from May 21 to June 22, 2025, this temporary installation offers a unique blend of technology, gastronomy, and hands-on aviation experiences you won’t find anywhere else in Madrid.

Espacio Iberia transforms the historic Belgian Serrería Cultural Space into an interactive aviation wonderland where visitors can experience everything from piloting aircraft to testing Iberia’s latest innovations. Running from May 21 to June 22, 2025, this temporary installation offers a unique blend of technology, gastronomy, and hands-on aviation experiences you won’t find anywhere else in Madrid.
Iberia Gastro: Business Class Dining Experience on the Ground
One of Espacio Iberia’s most sophisticated offerings is the culinary experience that brings Iberia’s premium dining directly to Madrid. Iberia Gastro, the on-site restaurant, allows Iberia Club members to enjoy the same high-quality business class menu served at 30,000 feet, but with your feet firmly planted in the heart of Madrid.
The showcooking demonstrations add an extra layer of engagement, where visitors can watch Iberia’s chefs prepare the dishes that passengers enjoy on board. These interactive cooking sessions provide fascinating insights into the complexity of airline catering and the skill required to create restaurant-quality meals in aircraft conditions. Don’t leave without trying the tapas – they offer a perfect taste of what makes Iberia’s culinary program stand out in the aviation industry and don’t forget to book!
Flight Simulator: The Ultimate Aviation Experience in Madrid
For any aviation enthusiast visiting Madrid, the flight simulator at Espacio Iberia is absolutely unmissable. This isn’t your typical arcade-style simulator – it’s a professional-grade experience that makes you feel like a genuine airline pilot.
What sets this simulator apart is the attention to detail and realism and the pilot seating next to you and explaining you eveyr details of the plane. Each week features a new destination, allowing visitors to “fly” to various locations in Iberia’s network. The controls are responsive, the visuals are stunning, and the experience genuinely captures the thrill of piloting a commercial aircraft.

As someone passionate about aviation, I can say this was hands-down the highlight of my Espacio Iberia visit.
It is followed by a virtual reality experience using the Apple Vision Pro and by another fun experience that makes you fly above New York as if you were a bird…
Connecting Talent: Cultural Talks and Conferences
Espacio Iberia goes beyond aviation and gastronomy to fulfill Iberia’s commitment to supporting Spanish talent worldwide. The space regularly hosts talks, conferences, and cultural events that celebrate Spanish achievements and innovation across various fields.
These events create opportunities to discover emerging Spanish artists, entrepreneurs, and thought leaders while connecting with like-minded individuals who share interests in creativity and innovation. The programming changes throughout the event’s run, so checking the schedule and booking your place for talks that interest you is essential. It’s this commitment to cultural connection that transforms Espacio Iberia from a simple brand activation into a genuine community hub.
Iberia’s New Business Class Seats: A Glimpse into the Future of Flying
One of the most exciting aspects of Espacio Iberia 2025 is the opportunity to experience Iberia’s latest business class seating firsthand. These aren’t just display models – you can actually sit in them, test the features, and get a real sense of what premium flying with Iberia feels like. These are the exact same seats available on the brand new A321 XLR plane. Iberia took delivery of this plane only a few month ago and it’s already operating long range flights with success!
For aviation enthusiasts and frequent travelers, this hands-on preview is invaluable. The new seats showcase Iberia’s commitment to passenger comfort and innovation, giving visitors a tangible sense of the airline’s future direction. Whether you’re planning a business class trip or simply curious about aviation design, this experience offers unique insights into modern aircraft interiors.

Interactive Gaming: Earning Avios Points While Having Fun
Espacio Iberia cleverly gamifies the airline experience with interactive games that let visitors earn actual Avios points. These aren’t just random arcade games – they’re thoughtfully designed experiences that connect to Iberia’s loyalty program while providing genuine entertainment.
The gaming stations are user-friendly and engaging, making them perfect for visitors of all ages. Plus, walking away with real Avios points that you can use for future flights adds practical value to the fun. It’s a brilliant way to blend brand engagement with visitor rewards.
There is also a game that allows you to win two business class tickets to Tokyo!
Iberia Store: Your Madrid Travel Hub
The integrated Iberia Store within Espacio Iberia provides practical value alongside the experiential offerings. Here, visitors can book flights with special discount or get some exclusive pieces of merch.
Planning Your Espacio Iberia Madrid Visit
Essential booking information:
• Dates: May 21 – June 22, 2025
• Hours: Monday-Saturday 11 AM – 8 PM, Sunday 11 AM – 7 PM
• Location: Serrería Beñga, access via Almadén Street near Plaza de las Letras
• Advance booking required for popular activities like the flight simulator
The booking system is straightforward, but I’d strongly recommend securing your spots for high-demand experiences early.

Beyond Aviation: A Complete Madrid Cultural Experience
While the aviation elements are the main draw, Espacio Iberia offers much more than just flight-related activities. The space includes gastronomy experiences, cultural events supporting Spanish talent, and various interactive installations that appeal to diverse interests.
This variety makes Espacio Iberia suitable for mixed groups where not everyone shares the same passion for aviation. There’s genuinely something for everyone in this thoughtfully curated experience.
Espacio Iberia 2025 represents exactly what modern brand experiences should be – engaging, educational, and genuinely fun. The combination of cutting-edge technology, hands-on experiences, and prime Madrid location creates something truly special.
For aviation enthusiasts, this is an absolute must-visit Madrid attraction. The flight simulator alone justifies the trip, but the additional experiences, from testing new business class seats to earning Avios points through gaming, create a comprehensive and memorable visit.